Saturday, January 27, 2018

Additional Learnings on Developing a New Website

I continued to learn new things as I created a new website early in 2017.  The website is  I hope you enjoy it.

A previous post in February 2017 (Lessons Learned on Developing a New Website) presented several key learnings and tips on creating a new website, from development and hosting environments to website themes and colors.

This is a random collection of additional knowledge gained.

Thumbnail of Web Page

I sent a couple of friends the URL of web pages (for example, I had created, one sent using Apple's Message and one using WhatsApp.  Both apps prefaced the URL with some text or image that went with the URL page.  Unfortunately, the text or image was not what I wanted displayed with the URL.  For example, the text for the blog page displayed a test blog entry that had been deleted a long time ago from the website but must have been stored in memory.

I addressed this by assigning a "Featured Image" in WordPress for each page or post.  I went back to all of the pages and set the image I wanted to be shared with the URL. 

Facebook also displays an image when you share the URL in Facebook.  Facebook has a page for developers to enter in a URL on their website to see what image will appear when a URL link is shared in Facebook.

This page is on their developer portal accessible at

Enter in a URL and then click the "Show existing scrape information" button.  If you have changed the image after Facebook had scraped your webpage, you can click the "Fetch new scrape information" to have the image updated.

Twitter also has a similar developer site for Twitter messages.  They call it a card validator.  See

Video Backgrounds

A current trend is to create videos with words in the foreground and a scene of some type in the background.  What was typically a static background picture is now a moving image.  You can have a quote on the passing of time with a background video of a running stream; the water that passes that spot will never pass there again.

There are some websites with Creative Commons Zero (CC0) license. This means you can edit or change the videos and use them free for personal and even for commercial projects. All without asking for permission or setting a link to the source. So that attribution is not required.

One such site is PEXELS.

Short URLs

Twitter limits the number of text characters you can put in one tweet to 140 (or now 280), including spaces.  If you put a link to a web page in a tweet so that readers can easily access the web page, it can take up a lot of valuable characters.  For example, is 98 characters, giving little room for any other words to go with it.

There are services that can provide you with a shorter URL, that is, you give it a URL of a web page, and it will give you back a short URL, such as  A 13-character URL for the same 98-character URL is much better for Twitter and other situations where a long URL looks bulky or where it is difficult to type.

There are many of these services out there.  Two popular ones are and  These sites do more than just give you a short URL.  It tracks the number of times that short URL is used, the referrer of the click, and the profile of the visitor.

Google Search Console

Google Search is the most widely used search engine.  If Google knows about your website, it will include it in Google's search results, although it may be far down in the list of search results.

Google provides a Google Search Console website from which you can understand how Google views your website, make sure Google can access your web pages and content, discover which queries resulted in more traffic to your site, and find out which sites are linking to your website.

It is a free service and worth setting up.  Use it to monitor how your website is showing up in search results, leveraging what you learn to improve your site's performance in search results.

Happy website developing!

Sunday, February 26, 2017

Lessons Learned on Developing a New Website

I have been thinking about, enhancing, and revising a philosophy for better living for many years now.  In January 2017, I decided to create a website dedicated to the philosophy.

Creating a good website is not a simple task.  There is the content: what to write and show, what voice to use.  There is the technology: what hosting site to use, what tools to use to build the site.  There is the look and feel: what colors to use, what feelings to convey.  If doing it alone, you need to be a writer, a graphic designer, an artist, a developer, a promoter...just to name a few of the hats.

A month has gone by since I started the new website.  This posting presents a hodgepodge of thoughts, learnings, and tips during my journey in creating a new website.


There are many website development environments available to stand up a new website.  Examples include WIX, Squarespace, Shopify, Weebly, Blogger, and WordPress.  The first four examples are great for those who want to get a professional looking website up quickly.  The last two examples are more flexible and customizable environments, but they require more technical skills and more time to customize.

The website you are viewing right now uses Blogger.  Blogger is a free environment offered by Google.  It works well, it is free, and it allows you to associate your own custom URL (for example, instead of

My personal concern with Blogger is that Google has done very little updating and enhancing of the environment for the developer over the past few years.  I am concerned it may be discontinued, although I have no knowledge of that fact.

WordPress is open source (meaning you can download the software for free), has a community of developers who maintain the software, and hundreds of professional looking templates to get you started (these are called "themes" in WordPress lingo), as well as hundreds of "plugins" and "widgets" to extend the functionality of your website and its look and feel.  Examples of plugins include: commerce capabilities for online shopping, tools to make your website run faster, YouTube integration, forms to collect information, slideshows to show photos, community forums, spam detectors.

After exploring these six new environments, I decided to use WordPress for the new website for the following reasons:
  • I wanted to learn a new environment.  WordPress is very popular.  According to W3Techs in February 2017, WordPress is used by 27.6% of all websites, and of all the websites using a content management system, WordPress has a 58.8% market share.  The knowledge gained by learning this environment would not be obsolete soon.
  • I wanted to customize the website over time.  I felt WordPress could give me the most flexibility without a lot of extensive coding.  There are lots of plugins, and many of the popular plugins continue to be maintained and enhanced.


Although the WordPress software is free, you need to host the software and website on a web server.  You can host it on your own computer ("free" if you have an internet-connected computer you want to use as the host), use (a WordPress service which has a free plan), or use a web hosting service.

I did not want to maintain my own server. does have a free plan, but the free plan displays ads and does not allow you to have your own custom domain.  The other plans cost money, and their pricing is not extremely lower than web hosting companies.

There are several web hosting companies out there.  I went to a WordPress meeting for developers as I explored development environment options, and I asked for suggestions.  Meeting attendees suggested SiteGround or ClickHOST for WordPress web hosting.  Both offer one-click WordPress installs.  I ended up picking SiteGround.  I have been pleased with the support they have offered.

Tip: Buy the plan you think you will want six months in, not what you need at the beginning.  You will save money in the long run.  SiteGround (as of January 2017) offered three levels of WordPress hosting managed services at 60% off their regular price: StartUp ($3.95 per month), GrowBig ($5.95 per month), and GoGeek ($11.95 per month).  I went with StartUp to test it out.  After a month, I decided to upgrade to GrowBig because I wanted backups and to create another site where I could test themes and plugins.  While I thought the difference would be $2 more per month ($5.95 minus $3.95), they computed the upgrade off of the regular prices of $9.95 and $14.95 per month, respectively; in other words, the upgrade cost $5 more per month.  If I had originally picked the GrowBig plan for two years, I would have saved almost $61.

The benefits of a WordPress hosting environment like SiteGround include:
  • Support: as I am new to WordPress, they offer some handholding to get the website hosted properly, including setting up SSL (encryption of the website) and the linking of a custom domain name to the server.  The support is 24x7, which has been excellent as I never know when I have time to work on the website.
  • WordPress install: they offer one click install of the latest version of WordPress.  And you can have WordPress automatically updated when a new version comes out.  It just so happened that there was a major security issue with WordPress 4.7.1 that was installed.  Within a week, a new version came out and I was automatically updated the same day.
  • Uptime: they have multiple servers, which I would not have if I hosted myself.  They also do backups.


There are several places you can buy your own custom domain.  Even the website development environments offer them and may include a free domain name for a period of time.

The owner of domain name is public, unless you pay extra.  I prefer the privacy.  Google Domains offers a straightforward price of $12 (as of February 2017) for ".com", ".net", and ".org", which includes Whois privacy and other features.  When you compare with others, even those with enticing promotional pricing, Google Domains is cost effective when the promotion is over.  

Tip: You can save some money by buying the first year at another site with a great promotion and then transfer it, but I did not want the hassle of transferring (you have to remove your privacy before you transfer it) and receiving e-mails from a domain registrar that continues to push the purchase of new domains.


Starting with a WordPress theme greatly aids the process of setting up a WordPress site.  There are hundreds of free WordPress themes available.  Many of these have a free theme and a premium theme, with the premium theme having more options and being more customizable.  Most of these themes have demo sites that show what the website would look like if the theme was used.

I looked at dozens of themes and demos over several days before I found a theme that had a look and feel I liked, that had a developer that was maintaining the theme, and that had active support from the developer.  I ended up using a theme from Kadence Themes.


Using photos in a website is standard fare and makes the website visually appealing.  While I have taken a lot of photos over the years and have a pretty good collection of decent photographs (see Photography Tips for Amateurs from an Amateur for examples), it does not mean they are good for a website.  The photos may not fit the theme of the website.  I may not have a photo that captures the proper mood or conveys the right image for the thought being presented.  There may be too many colors so that text layered on top is not readable.  Finding good photos that are perfect for your site may not exist in your own personal stash.  It is desirable to look elsewhere.

While there are sites where you can buy photos to use on your website (for example, Shutterstock), I was amazed at the number of websites that provide high-image photos that are licensed under the Creative Commons Zero (CC0) license. This means the pictures are completely free to be used for any legal purpose.
  • The pictures are free for personal and even for commercial use.
  • You can modify, copy, and distribute the photos.
  • You do not have to ask for permission or set a link to the source.
I thank the photographers who have uploaded their own photos with the CC0 license.  This makes life easier.  I have uploaded some photos of my own in response.

Some of the CC0 photo websites I have found useful include:


The more you dig into website development, the more tools and websites you find to help the blogger or content creator.

Sharing a quote over an image is very common.  You could do this yourself with many photo applications.  But there are websites to help you do that quickly and perhaps better.  For example, Canva and Pablo, allow you to pick a royalty-free image, type text in various fonts over that image, and then post directly to various sites like Facebook, Twitter, and Pinterest.  You can also download directly and post on your website.

Creating infographics and long-form posters like those on Pinterest is also common.  There are websites to help you do that more easily.  For example, Piktochart provides well-designed templates that you can modify and add content to create visually-appealing documents for use on websites.

I have only used Pablo so far in my website development.


Conveying a certain mood for a site involves the use of colors.  It is an art and skill in picking the right colors.

There are several websites that can help you pick a palette of colors that go nicely together, such as Adobe Kuler, Coolors,co, and COLOURlovers.  Each color has a unique hexadecimal code assigned to it (for example, #FE6B7A means this color).  These hexadecimal representations of colors are used in website development and in WordPress, and these color palette websites provide the hexadecimal codes you need to recreate that palette on your website.

I ended up looking at existing websites that had color schemes I liked and then used Color Picker (an application you can download from the Mac App Store), which allows you to click on any color that is displaying on your screen and display the hexadecimal code for that color.


I am still in the process of developing the website.  I will add more thoughts and learnings as I complete the website and go live.

Happy website developing!

Tuesday, September 18, 2012

Observations on the New Vegetable Garden

In two previous postings I shared the results and lessons learned from my first vegetable garden in 2011 (Ideas Seeded from My First Vegetable Garden) and the creation of a new edible garden in early 2012 (Applying Learnings to a New Vegetable Garden).  The second posting concluded with a few observations related to the importance of good soil, the benefits of planting in squares, the use of kitchen scraps for compost, and the need to regularly maintain the garden.  With summer coming to a close on September 21, I want to provide an update on the new garden.

This posting presents:
  • The plantings in the new garden and the results of the harvest through mid-September.
  • New observations and lessons learned from the garden.
This year has been an excellent learning year, and these new observations will be helpful in improving the garden going forward.


The new edible garden includes four raised beds totaling 140 square feet, a slightly mounded bed (to eventually be used for perennials), a long row of berry plants along the back fence (blueberry, blackberry, and raspberry), and a potted herb garden.  The garden also includes a double barrel composter, two rain barrels, rabbit fencing, and bird netting.

View of the edible garden (click to enlarge)

Wednesday, June 20, 2012

Applying Learnings to a New Vegetable Garden

In the spring of 2011 I planted my first vegetable garden.  The December posting (Ideas Seeded from My First Vegetable Garden) described the experience and listed some of the key observations from this first year of gardening.  I mentioned several goals for 2012, including planting at the proper time, seeking out advice from experienced gardeners, and improving the quality and taste of the vegetables.

Much has happened in the five months since that posting.  My fiancĂ© (now my wife) and I have taken the learning experiences to heart and have made our first major push into edible landscaping.  This posting presents:
  • The steps taken early this year to improve our food gardening.
  • New observations from the garden so far this year.
The progress and results are exciting to share, and I am hopeful it will inspire others to grow their own fruits and vegetables and move towards organic food gardening.

Friday, December 30, 2011

Ideas Seeded from My First Vegetable Garden

This past spring I planted my first vegetable garden in my backyard.  While the results were mixed, it was an enjoyable project that I learned from and plan on doing better next spring.

More importantly, several ideas sprouted when I connected my vegetable gardening experience with other topics making the news in the United States: obesity (both related to exercise and diet), economy, food prices, medical care costs, organics, and locally grown food.  A little research (including this recent video from TEDx titled “My subversive (garden) plot” and this article by Michael Pollan) revealed my ideas are not new.  Edible gardening at homes and in communities can help positively impact these topics.

This posting presents:
  • My experience in vegetable gardening this past year, including photos and descriptions of output and costs
  • Key observations from my gardening experience
  • A couple of ideas related to edible gardening that could increase the number of gardens established.
I am pleased to know that there are several groups and individuals already thinking about the positive impact home and community vegetable gardens can make and are doing something about it.

Additional Learnings on Developing a New WebsiteLessons Learned on Developing a New WebsiteObservations on the New Vegetable GardenApplying Learnings to a New Vegetable GardenIdeas Seeded from My First Vegetable Garden ~ DANIEL SKLAR